# Ad campaigns with honest tracking and a clear budget

URL: https://360iss.com/services/advertising/ · Last updated: 2026-10-02

Advertising puts a clear message in front of people likely to need what you sell. We plan, set up and manage campaigns on Google, Microsoft, Meta and LinkedIn for small and mid-sized businesses. Every campaign starts with tracking that shows what each dollar produced, so decisions rest on real enquiries and sales rather than clicks.

## Who it's for
Paid advertising works best for businesses with a clear offer, a website that can convert visitors, and the capacity to handle new enquiries. It is not a fix for an unclear message or a slow site. If those foundations are in place, ads can bring steady, measurable demand faster than organic search alone.

- Local service businesses in the GTA and Ontario wanting more calls and booked appointments
- B2B firms trying to reach specific roles, industries or company sizes on LinkedIn
- Online stores looking to promote products to shoppers already searching for them
- Businesses whose past ad spend produced clicks but no clear picture of results

## How we work
We treat your ad budget like it is our own money. That means starting small, measuring properly and only increasing spend when the numbers justify it. You set the budget and approve changes to it. We report what happened in plain language, including what did not work and what we will change next.

1. **Listen and map** — We learn your offer, ideal customers, margins and how a lead turns into a sale today.
2. **Design the fit** — We choose platforms, define audiences and keywords, and agree on goals and a starting budget.
3. **Build and connect** — We set up conversion tracking, build or refine landing pages and write the ads.
4. **Launch with clarity** — Campaigns go live at a modest spend, and we review early results with you closely.

## What you get
You get campaigns built in ad accounts you own, with tracking you can verify and reports you can understand. We do not hide results behind jargon or vanity metrics. If a platform is not producing enquiries at a sensible cost, we will tell you and suggest moving the budget elsewhere.

- **Campaign plan** — Platforms, audiences, keywords, messages and a starting budget you approve
- **Conversion tracking** — Calls, form submissions and purchases tracked through Google Analytics and each ad platform
- **Landing pages** — Focused pages built or improved so visitors know exactly what to do
- **Account ownership** — All ad and analytics accounts in your business's name, with our access as a manager
- **Regular reports** — Spend, leads, cost per lead and the changes we made, in plain language

## Choosing the right platforms
Each platform suits a different moment. Google and Microsoft search ads reach people actively looking for a service right now. Meta reaches people by interest and location, which suits visual products and local offers. LinkedIn costs more per click but targets job titles and industries precisely.

Most small businesses do better focusing on one or two platforms than spreading a modest budget thin. Ads also depend on what happens after the click, so a fast, clear site from our [website development](https://360iss.com/services/website-development/) work helps, and routing leads straight into your CRM through [process automation](https://360iss.com/services/process-automation/) means none go cold.

## Frequently asked questions
### How much should we spend on advertising?
You decide the budget. We help you pick a sensible starting point based on your margins, local competition and what a new customer is worth. We usually suggest a modest test period, then raising spend only on campaigns that bring enquiries at a cost that makes sense.

### Can you guarantee a number of leads or sales?
No, and be wary of anyone who does. Results depend on your offer, market, pricing and how quickly leads are followed up, plus platform changes outside anyone's control. We commit to careful setup, honest tracking, regular optimization and clear reporting.

### Who owns the ad accounts and the data?
You do. Ad accounts, analytics properties and tag manager containers are created under your business, and we are added as managers. If you ever stop working with us, the accounts, history and audiences stay with you, so you never have to start from zero with another provider.

### How soon will we see results from paid ads?
Search ads can bring visitors within days, but useful results take longer. Platforms need data to optimize, and we need enough conversions to judge what works. Expect the first few weeks to be about learning, with steadier performance once targeting is refined.